Local Search Terms Glossary

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Acxiom

One of the four main sources of local business information for the major search engines across the United States. Also: InfogroupLocalezeFactual

AdWords

Google’s Pay-per-Click advertising program. Check out: PPC (pay-per-click)

Age

When it comes to domains, websites reviews for local businesses, listings as well as citations as well as other local SEO elements such as age, it is believed to be a factor in the rankings of search engines.

aggregator

A company that manages and maintains the business database used by directories for local searches. The top U.S. companies that aggregate data include Infogroup, Localeze, Acxiom and Factual. They collect data on businesses from numerous offline and online sources, including telephone bills, business registrations the chamber’s membership list as well as other sources. An aggregator may also be known as an “data aggregator” or “data provider.” Check out: IYP (Internet Yellow Pages)

algorithm

A specific formula that is utilized by search engines to rank websites in order of relevance or importance for a specific keyword search. 

Amazon Home Services

Amazon’s lead generation service which acts as a mediator between service-oriented companies, such as handymen and homeowners that need to engage contractors.

Analytics

Any software or instrument that monitors user behavior like the number of visits to a website, the duration of visits, as well as conversions. Google Analytics is a popular product. In Google My Business, the Google My Business dashboard, the most current version of analytics data is known as Insights.

anchor text

The content of web links. Words that are descriptive in the text of a link could be used to increase the quality of the web webpage that the link links to. For example, “Minneapolis plumber” is more descriptive than “click here.”

Angie’s List

A prominent website for user reviews. An essential source of citations for many companies, particularly home services. Check out: citationreview

Apple Maps

The Apple mobile mapping application.

Audit

Local SEO is the word “audit” if often used to refer to a thorough examination of one aspect of a business’s marketing. It could be an audit of citations, Content audit or even a competitive audit.

Authoritative OneBox

A term used in the past to describe one Google Places listing displayed by the large map in traditional search results pages. The past was when it was thought of as to be the “holy grail” of local search engine optimization, but not as prevalent nowadays. 

Authority

A broad word used to describe the influence of a domain, website or a citation source reviews, or other organizations. Search engines are believed to consider certain resources as more trustworthy than others, which means that trusted sources have the capacity in influencing rankings.

Best Of The Web

A significant local business directory that caters to U.S. businesses. Owners of businesses can create their own listing for no cost. Check out: citation

Better Business Bureau (BBB)

Established in 1912 The BBB was established in 1912. BBB offers reviews on the credibility of businesses in Canada and the U.S. and Canada. BBB listings can serve as a reference for local companies. Also, see: citation

Bing Places for Business

Bing’s local business feature. Users can make listings for their companies.

Results from blended search or blended results

A term used in the past to describe results from search engines that incorporate organic and inorganic elements. Also: universal algorithm / universal results

Blog

A type of online publication that allows users to interact with the author via comments. The most well-known blogs is WordPress. Blogs can be part of a website , or operate alone as a standalone website. Also, see: social media (SM)

brick-and-mortar

In the world of local search brick-and-mortar can be utilized to describe an enterprise model that is located in the physical structure. Examples of brick-and-mortar models include restaurants, dental clinics as well as retail shops. A service-oriented company is one that provides customers from remote locations (like plumbers, electricians and housekeeping services) rather than inside the confines of a physical company. Different rules have traditionally governed these two kinds of business models in the area of local search.

bug

A technical issue in an electronic medium. Local search bugs can be found on large local business websites like Google My Business. It’s it’s the responsibility of the affected platform to fix the issue.

bulk upload

Typically , it refers to the process of creating several local business listings to support multi-location models simultaneously usually using the use of spreadsheets or any other kind of form on any platform. For instance, a company could upload a large number places in Google My Business all at one time, rather than manually making 1,000 listings at-a-time.

business description

Sometimes, it is simply described as “description.” It is a description of a field that can be used to provide an explanation of the contents of a company on the local business listings. The length of the description and the rules for the types of information you can put in the field for business descriptions differ from platform to.

Business title

Call tracker number

A phone number is used to gauge the effectiveness of marketing initiatives and also to identify the sources of leads. For local companies calling numbers need to be used with care so that they don’t obscure the transparency of the business’s fundamental business information, hindering its ability to rank high. There are a variety of safe solutions for call tracking are available today. Check out: NAP / NAP+W (Name Address Phone + Website)

CSS (Cascading Style Sheet)

A form of web-based code that allows easier editing of the page by designers and speedier processing of HTML by search engines.

category

A word used to describe an industry classification system. In the process of creating listing of local businesses businesses are asked to categorize themselves by their affiliation to an industry (e.g. dentist, HVAC, Italian restaurant). While each data aggregator and search engine uses its own taxonomy, some categories are based on those of the North American Industry Classification System (NAICS). Current Google My Business Dashboard permits entrepreneurs to select between ten categories, all of which have to originate from the categories Google has already selected. A well-chosen category is essential to the local ranking of Google. Check out: custom categoryNAICS (North American Industry Classification System)

centroid

A term used in the field of local search that defines the central point of geographic or an activity. The understanding of the concept of the concept of the centroid has changed dramatically over time because the way Google weights specific rankings factors have changed. The concept of the centroid was first described as the geographical center of an area and ranking advantages were recognized for companies that are located close to the point at the center of the map. The notion of the centroid later expanded to include the notion that of “industry centroids” as a ranking factor since it was thought that there might be one centroid that was located in the city’s auto dealer row , and another within an area with several medical centers. The most commonly held view for the term “centroid” has been that it has evolved into an identifier of human users. In any location where a person is situated at the time they are searching for something in their area and Google’s results are personalized to display companies closest to the device that the user is using. This can be described by the term “proximity to the point of search” or the “user-as-centroid phenomenon”.

Check-in

An announcement on the internet of the presence of a client at a particular physical spot, typically the location of a business. Check-ins form the core component of numerous location-based services such as Foursquare, Facebook, and Yelp. Check-ins are an opportunity to track customers’ location and rewarding them with offers.

Citation

A web-based reference to a company’s address, name, phone number, as well as other important information. Structured citations may take the form of official local listing of businesses in local data services or they could be unstructured that are simply advertisements for a business’s name in a blog, news site, website or another online publication. To gain a thorough understanding of the significance of local SEO citations and local search, please read the article Local Listings in SEO and Local Listings. Check out: directoryIYP (Internet Yellow Pages)unstructured citation

citation campaign

The practice of conducting audits, cleaning up and constructing references for local businesses across a range types of business databases local to the area. The major benefits of proper management of citations has resulted in the creation of software for managing citations which reduce manual labor and minimizes the chance of error. Check out: citationbusiness area of service

City landing page

It is typically a web pages that offer information on a specific place of a business, usually in the multi-location situation. Also known as “location landing pages”, city landing pages are helpful in helping local company gain the search engine’s visibility across multiple cities, as well as providing information that is designed to appeal to a particular geographical audience. These pages can be utilized by companies in the service industry such as plumbers and house painters, to display the work they do in range of cities that they offer services, even if they don’t have any physical presence there. Also, check out: landing pages

 

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