Claiming Your Local Business Listings
If you’re managing and building the local listings for your business by hand you’ll need be through the claim procedure for the majority of them.
Claiming a business listing on the internet confirms that you are the proprietor of a legal company and that you are legally authorized to keep your business’s online presence. Each local business directory comes with its own claim process that includes unique steps to verify the authenticity of your listing. Here’s a broad overview of what you’ll be able to encounter in the process of claiming the majority of local business directories.
- The majority of websites will ask whether your business is in their database. Don’t be surprised if they is, even if you’ve not created an account there! If your business hasn’t is still in operation most likely, there’s a information about it on the internet. An online listing of your company could have been a result of the way in which data moves from one platform to another. In the majority of cases, you’ll be required to enter your company’s name or number to search for any existing listings.
- After that, you’ll look over the information you have, correct inaccurate information, and supply any missing or new details regarding your business’ name address, telephone number, address web address, business categories, and any other information. Keep in mind that you want your primary business information (name address, address, phone or website, address, etc.) in order to appear as consistent as you can in every listing. It’s an ideal time to review our guide The Key elements of Local Business Listings.
- After you’ve completed your company’s details You’ll then be required to undergo the verification procedure. It typically takes place in three methods:
- By making an instant phone call, you’ll confirm your pin number.
- Through a postcard sent by post and pin number confirmation
- Through an email, you’ll be clicking an authentication link
If you’re trying to verify via postcard, notify everyone in the staff who handles mail to keep an eye out for the card. These usually arrive within a few weeks, but they are basic and small. It is not a good idea to let them disappear!
The time frame between the time you complete verification and when you see your listing live online differs greatly from platform to. In some instances your listing can go active in a matter of days, or perhaps minutes, while other platforms have lengthy manual reviews which means it could take some time before your listings are accepted for publication. As you sit and wait, don’t make any additional changes to the listings you have submitted. This will help you avoid delays. Be patient and keep checking from time to the time to determine if your listing is active.
In some indexes (such like Google My Business), any changes that are made to the core information like the business name or telephone number could cause the need to verify it again. However, you are able to modify fields such as pictures and business descriptions without needing to repeat the verification process once more.
The Dos and Don’ts Of Local Business Listing Claiming
- If you’re handling manually the local listing for your business, do keep the records in an organized spreadsheet that lists the date of submission, email/password usage and status, as well as links and any other information you’ll require to be aware of to locate the listing whenever you need to.
- Although it’s acceptable to have an employee or a an outside consultant manage your listings, don’t enter into an arrangement where you are taking your listings on an account other than that of the company. For example, Jim’s Plumbing Co. shouldn’t authorize ABC Marketing, Inc.
- Do notconfusing the term “claiming” with being the owner. They have the power to remove the listing in the event that they believe it is not conforming to rules, to remove reviews that they believe to be untrustworthy, and also to approve changes to the listing’s public/community data, but without the approval of the business owner. Although this may not be the best option but it’s crucial to understand the listing you’ve created on a third-party’s site can be the platform’s content and not yours.
- Although manually claiming listing for local businesses was your only option during the beginning of search engines for local businesses, do be aware of modern methods to save time. There are now automated services that handle the local business listing information offering solutions that eliminate the requirement to manually claim each listing. Certain services like Moz Local cooperate with listing platforms and provide information to them instead of making each listing claimable. Since the listings aren’t registered, you’ll be in a position to claim them manually at a later date, should you end this automated program. The automated services are useful because they can establish and track how accurate your information on one dashboard. They also reduce or eliminate the requirement to claim listings manually. They also can warn you about incorrect or duplicate data which requires correcting.